Flouride-free: This kids natural toothpaste uses calcium and silica to gently clean teeth. Taste they love: The fruity flavor of this children's toothpaste makes brushing a fun habit. Recyclable tube: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle. Take care of yourself naturally: Contains no artificial preservatives, colors or flavors and is not tested on animals